Click Rate vs. Click to Open Rate - Whats The Difference?

What's the difference between Click Rate and Click To Open Rate in Email Campaigns? Both can yield very different results but which one should you be paying attention to?

The Complete Guide: Email Marketing Best Practices – Outbrain

Conversion Rate vs. Click-Through Rate: What's The Difference

What are good open rates, CTRs, & CTORs for email campaigns

Open Rate vs Click Rate: Which is Most Important?, clicks

Email Click Through Rate vs Click To Open Rate – Comparison

How to Understand and Improve CTOR (Click-to-Open Rate)

Open Rate vs Click Rate - Which One You Should Track First

Open rate VS click-through rate: Which is more important?

Click-Through Rate (CTR): Understanding CTR for PPC